Digital Marketing

DIGITAL MARKETING SOLUTIONS

Businesses are increasingly overlooking advertising and social exclusive marketing strategies; content-powered digital marketing solutions is the most effective and profitable way for businesses, to grow responsiveness and thrust Return on Investment “ROI”. Depending on if you’re looking to work with potential clients, possible personnel, or other business-serious clients; our digital marketing solutions offer result focused methods, attracting, involving, and nurturing businesses most vital for your client-base.

DIGITAL MARKETING HELPS YOUR BUSINESS

• Grow attention with vital clients
• Grow immediate visitation traffic
• Grow brand awareness
• Grow qualified sales leads
• Grow enrollment efforts & ROI

As highly skilled Digital Marketing experts; we’ve transformed powerful campaign strategies. Konect360 recognizes the important role Digital Marketing produces in present marketing and specializes in creating “Digital Campaign Strategies” tailored to fit your business’ model, process, products, services, and overall goals.

INDEX

CMO Management

Part-time “Marketing Executive” who leads and manages your business’ Digital Footprint Marketing Strategy. Successful businesses require executive marketing leadership, to improve the overall success of your digital footprint marketing strategy and ROI; but not all businesses need a full-time CMO. A Fractional CMO delivers the leadership for your digital footprint marketing strategy requires, on a part-time, flexible basis. Konect360’ CMO Management approach easily guides you through the “Conquering the Random Measures of Marketing” while increasing your ROI needs. Konect360’ CMO Management method creates solid, calculated, sales-minded marketing groups and programs; while helping customers develop skilled marketing team.

Digital Sales and Click Funnel Marketing

Digital Sales and Click Funnel Marketing is the journey a customer takes through their Digital Footprint Advertising Campaigns, steering your website and/or ecommerce solution, and easily converting sales into ROI. This process is done by the combining digital footprint marketing strategies used to produce traffic to your business and cultivating them properly to become trustworthy customers who support your business. Our FREE Konet360 solution controls ALL Digital Sales and Click Funnel Marketing tools, to track the growth, achievement, and engagement of any Digital Sales and Click-Funnel Marketing strategy or ad campaign.

What Are The Parts of Digital Sales and Click Funnel Marketing?

• Funnel’s Foundation: Identifying Your Goals
  • Research and perform Competitor Analysis
  • Develop “Intelligent Objectives”
  • Pinpoint your Customer’s Qualities
  • Create your Benefits
  • Map-out your Digital Sales and Click Funnel
• Opening the Floodgates: Driving Traffic to the Digital Sales Funnel
  The best performing Digital Sales and Click Funnels are those utilizing ALL Digital Marketing resources, to generating traffic into the Digital Sales and Click Funnel Marketing Strategy.
  • Search Engine Optimization
  • Local SEO Listings
  • Social Media Marketing
  • Paid Advertising
  • Email and Text Message Marketing
  • Blogging
  • Marketing Events
• Aiming Your Traffic: Aiming Your Traffic from the Top to the Bottom of the Digital Sale and Click Funnel
  • 3 Components of your Digital Sales and Click Funnel
      ➢    Lead Magnet
      ➢    Amplified
      ➢    Conversion Event
    Your objectives control your Digital Sales and Click Funnel’s “Up-sells”, “Down-sells”, and “Gated Content”.
    Tantalizing a customer to give you their contact information, in exchange for something of value to them, is key.
    With respect to the visitor’s stage in the funnel,

SEM and SEO Marketing

Konect360’ art-of-the-art approach to SEM and SEO is simple and extremely cost-effective, allowing our customers to experience an easy and transparent solution, through our FREE KonetCRM solution, to track the growth, achievement, and engagement of any organic or paid SEM and SEO Marketing strategy and/or ad campaign.

• Search Engine Marketing “SEM” Internet marketing involving the advertising of the Website and/or eCommerce Solution by enhancing the visibility and rankings with the Search Engine Results Pages “SERP”, mainly through Pay-Per-Click “PPC” advertising. SEM also compliments Search Engine Optimization “SEO”, adjusting or rewriting content and site architecture, giving higher ranking in SERP,while enhancing PPC listings.
• Search Engine Optimization “SEO” Improves the rank and amount ofWebsite and/or eCommerce Solution traffic from any search engine. Search Engine Optimization “SEO” focuses on Unpaid Traffic – “Natural” or “Organic” Results, instead of “Direct and/or Paid” Results. Unpaid Traffic derives from various kinds of searches through search engines (image search, video search, academic search, news search, and industry-specific upright search engines).

Your Digital Footprint Marketing Strategy heavily relies and startswith SEO, allowing the search engine’s algorithms (dictates search engine behavior) to better understand what people search for, what search terms or keywords are typed into search engine, and what search engines are favored by the user. The proper SEO Strategy and Campaigns ensures the Website and/or eCommerce Solution will receive more visitors from the search engine, due to higher rankings with the SERP, ultimately converting into paying customers.

Pay-Per-Click and Paid Advertising

Konect360’ art-of-the-art approach to Pay-Per-Click “PPC” and Paid Advertising is uncomplicated, inexpensive, and extremely successful, allowing our customers to experience an easy and transparent solution, through our FREE Konect360 solution, to track the growth, achievement, and engagement of any paid Pay-Per-Click and Paid Advertising strategy and/or ad campaign.

• Pay-Per-Click “PPC”: Drives consumer traffic to Website and/or eCommerce Solutions when the “Ad” is clicked through the selected search engine.
  Pay-Per-Click “PPC” is conducted through commonly used search engines such as Google, Amazon, Yahoo and Bing. Search engine advertisers bid on “Keyword Phrases” appropriate to the target market and pay for Ads, which have been clicked through the search engine. Website and/or eCommerce Solutions are frequently charged a Fixed-Price-Per-Click “FPPC”. PPC – Banner Ads, are displayed on Website and/or eCommerce Solutions with associated, agreeing to display ads usually not through PPC Advertising. Social Media Networks/Outlets (Facebook, Pinterest, LinkedIn, Twitter, and etc.) also include PPC Advertising. The advertisers budget depends on two (2) major factors:
  • Quality of the Ad
  • Maximum Bid the Advertiser wants to Pay-Per-Click (The greater the value of the ad, the smaller the Cost-Per-Click “CPC” and vice-versa)

Website and/or eCommerce Solutions can also offer PPC ads. Website and/or eCommerce Solutions using PPC ads can exhibit an ad when select keywords match up with the advertiser’s keyword list included to unique ad Groups, or when the Website and/or eCommerce Solutions’ content shows relevant content. These type of ads “Sponsored Links” or “Sponsored Ads”, and are located nearby, above, or beneath organic results on the SERP, or anywhere on the Website and/or eCommerce Solution.

• Paid Advertising: Provides marketing information to potential consumers. There are primarily two (2) types of Paid Advertising:
•  Online Advertising: Search Engine Marketing “SEM”, Social Media Marketing, Email and Text Message Marketing, Blogging, Display Advertising (web banner advertising), and Affiliate Marketing (performance based).
• Programmatic Advertising: Automated buying and selling of online and offline advertising, aiming marketing strategies and campaigns to specific consumers, so advertisers only pay for ads delivered to the correct consumers at the correct time, while relying less on the “spray and pray” technique of digital advertising.

Local SEO Listings Marketing

Konect360 provides a turn-key Local SEO Listing Marketing Solutions transforming your SEO Strategy into a fully transparent local presence, by routing everything through search engines, social media and local listing outlets. Any business with a physical and/or virtual location or serves a geographic area can benefit from Local SEO Listing Marketing. Our FREE Konet360 solution controls ALL Local SEO Listings Marketing tools, to improve your local footprint presence. Below are the key features we offer:

• Local SEO Tools
  • Local Search Grid
  • Local Search Rank Checker
  • Citation Tracker
  • Local Search Audit
  • Google My Business Audit
• Review and Reputation Management
  • Gets and Monitors Reviews
  • Improves Reputation
  • Showcases Reviews

Conversion Rate Optimization

Konect360 ​offers Conversion Rate Optimization “CRO” with all Digital Footprint Marketing Solution, to increase the percentage of visitors to yourMarketing Strategy and Campaigns, so visitors engage in a type of Call-to-Action (purchasing a product and/or service or leaving contact details). Our FREE KonetCRM solution controls ALL CRO tools, to track the growth, achievement, and engagement of any organic or paid ad campaign. There are two (2) ways of approaching CRO.

• Testing the best approach to increase website, campaign, or landing page conversion rates, by pretesting the optimization process.
• Analyzing the customer’s audience and then creating a targeted message that appeals to that particular audience; and conducting testing procedures to increase conversion rates.

Social Media Marketing

Konect360 provides turn-key Social Media Marketing Solutions promoting our customer’s products or services. Social Media Marketing is the future of Digital Footprint Marketing for both experts and researchers. Our FREE KonetCRM solution controls ALL data analytics tools, to track the growth, achievement, and engagement of any organic or paid Social Media Marketing strategy and/or ad campaign.
Remember, Social Media Marketing includes the management of a marketing campaign, control, scope and the establishment of the customer’s social media”culture” and “tone”. There’s two (2) Strategies for Social Media Marketing:

• Passive Solution: Social Media Marketing is an extremely useful resource of market information and to hear your audiences’ viewpoints. Businesses can utilize and evaluate the customer opinions and feedback within social media for digital marketing; in this way social media is cost-effective resource for market information, which is used for tracking and responding to audience-recognized issues and opportunities. At the end of the day, you can use social media to acquire “live” or “real-time” information about your audience’s behavior and perspectives with a product or service. This is extremely important in a highly active, aggressive, fast-paced marketplace.
• Active Solution: Social Media Marketing is amazing when use communication outlets, pursuing specialized audiences with social media influencers and personalities “Influencer Marketing”. Influencer Marketing brands the opportunity when reaching your targeted audience in a legitimate and realistic using chosen influencers advertising your product or services.

Email Marketing

Konect360 has an approach to email Marketing which is exciting, productive and very cost-effective compared to normal traditional ways of email Marketing. All email Marketing strategies and campaigns are managed through our FREE Konet360 solution, eliminating the individual charge of each sent or received email. Email Marketing sends business related messages, usually to groups of people, using email. These emails are normally, business advertisements, request for business, or solicitation of sales or donations. Email Marketing strategies and campaigns accomplish three (3) primary goals

• Build loyalty
• Build trust
• Build brand awareness

The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

SMS and MMS (Text) Marketing

Konect360 offers SMS and MMS (Text) Marketing, which amplifies your local audience, by sending mobile messages through a GEO targeting solution. All SMS and MMS (Text) Marketing Strategies and Campaigns are managed through our FREE Konet360 solution, tracking your audience’s growth, achievements, and engagements through and SMS and MMS (Text) Marketing strategy and/or ad campaign.

• SMS Messaging: Supports text and links, and limits SMS texts to just 160 characters.
• MMS Messaging: Supports rich media (images, GIFs and video) up to 500 KB of data (1,600words) and up to 30 seconds of audio or video.

Review and Reputation Management

Konect360 preforms Review and Reputation Management through Local SEO Listings Management, and is managed through our FREE Konect360 solution, improving your local footprint presence and controlling online feedback by your audience. Below are the key features we offer:

• Reputation Management
  • Gets and Monitors Reviews
  • Improves Reputation
  • Showcases Reviews

What is Review Management?
Review Management tracks audience reviews and responds when essential. Businesses usually manage their own reviews using expensive software, but with Konect360 this service is FREE through the Konect360 solution.

What is Reputation Management?
Reputation Management consistently monitors, optimizes, and responds to ALL business-related online information, building a positive brand awareness online. Businesses usually use a digital or reputation agency and/or expensive software to perform this service, but with Konect360 this service is FREE through the Konect360 solution.

Your Reviews and Reputation is determined by all community information posted online about your business. This includes:

• Online Presence: Local listing sites, social media and business directories.
• Social Media: Comments, Likes, Shares, Check-ins and Hashtags.
• Blogs: Comments, Followers and Article Mentions.
• News Articles: Comments, Shares and Article Mentions.
• Discussion Forums: Reddit and like company, including industry forums.
• Reviews and Ratings: Quantity, Recency, Breath and Star Ratings of and from reviews.

Social Video Marketing

Konect360 provides turn-key Social Video Marketing, promoting our customer’s products or services. Our FREE Konect360 solution controls ALL data analytics tools, to track the growth, achievement, and engagement of any organic or paid Social Video Marketing ad campaign.

Social Video Marketing is an integrated marketing communications strategy, enhancing the audience’s involvement with social interest around video. With Social Video Marketing strategy and/or campaigns, video content, distribution and audience self-expression tools bring together an individual to “adding a voice” to content; then help distribute to social connections. Social Video Marketing benefits from the “Cast of Influencers” of a social gathering. This attracts audience | economic | socialculture theory around the mindset of sharing; which is different from Social Marketing having the intention of motivating behavior for a social good.

Affiliate and Partnership Marketing

Konect360 ​’ approach to Affiliate and Partnership Marketing is uncomplicated, inexpensive, and extremely successful, allowing our customers to experience an easy and transparent solution, through our FREE KonetCRM solution, to track the growth, achievement, and engagement of any Affiliate and Partnership Marketing strategy and/or ad campaign.

• Partnership Marketing: A unique performance-based marketing solution, where Konect360 ’ Affiliate Team is rewarded (Paid) when visitors or customers are routed to our Merchant (Konect360 Customer) by Konect360 ’ own performance-based marketing efforts.

There are four key players:
      ➢   Merchant – (Advertiser | Retailer | Brand
      ➢   Network Partner – Konect360 ’ Affiliate Team and is responsible for the Affiliate’s Payment
      ➢   Publisher – Konect360 ’ Affiliate
      ➢   Customer
What is the added value for the Merchant? It’s simple; Konect360 gives the Merchant a dedicated Project Manager to manage hundreds of Publishers (Affiliates), without the Merchant’s involvement. This increases the Merchant’s market position, eliminating time-consuming processes of recurring approvals and relationship building with Publishers (Affiliates). ALL Advertising Services are performed by Konect360.

Lead Generation Marketing

Konect360 offers Lead Generation Marketing with all Digital Footprint Marketing Solutions, increasing the percentage of visitors to your Marketing Strategy and Campaigns, so visitors engage in a type of Call-to-Action (purchasing a product and/or service or leaving contact details). Our FREE Konect360 solution controls ALL Lead Generation tools, to track the growth, achievement, and engagement of any organic or paid Lead Generation Marketing ad campaign.

• Lead Generation: The start of a visitors (potential customer) interest or enquiry with a certain product or service. Leads are created for contact list building, enewsletter list acquisition or sales leads. The methods of Lead Generation Marketing is considered “Advertising”, but also includes Organic Search Engine Results (SEO) or referrals from current customers.
• Leads come from several resources or events:

• • Internet
  • Personal Referrals
  • Telephone Calls – Company or Telemarketers
  • General Advertisements
  • Special Events

Lead Generation Marketing is usually combined with Lead Management, moving leads through a Digital Sales or Click Funnel strategy. This is referred to as Pipeline Marketing.

Analytics, Tracking and Campaign Reporting

Konect360 provides turn-key Analytics, Tracking and Campaign Reporting, allowing full transparency on ALL Digital Footprint Marketing strategy and/or ad campaign. Our FREE Konect360 solution controls ALL Analytics, Tracking and Campaign Reporting activity, improving your all-around digital footprint presence.

• Search Engine Analytics and Tracking: Web service offered by the search engine, which tracks and reports the websites overall traffic.
• Campaign Reporting: A business intelligence dashboard allowing users to visualize, upload and print out ALL active digital marketing campaign data, graphs, charts, and reports.